Ltu collaboratory president3/2/2024 "This is a great technological tool for consumers because it's easy to use and works on everyone's smartphone," said John Wright, chief executive officer of Strata, a Utah-based developer of some of the first AR platforms and the exclusive development partner for Interactive News. Its power lies in the ability to overlay digital imagery on a person's view of the real world, using a smartphone. Unlike virtual reality, augmented reality, or AR, does not require the use of special glasses, computers, or other accessories. With just a smartphone, the traditional newspaper becomes a 21st Century interactive experience," said Mitchell. "With this tool, readers can use their newspaper as a launch pad to watch movie trailers, read the local crime log, shop for a new car, view the last few minutes of a high school basketball game, or just explore different dimensions of a news story," said Jack Mitchell, publisher of the Ledger Dispatch, a twice-weekly paper based in the Sierra Nevada foothills. After downloading an app, readers simply hold their Android or iPhone device over photos or blocks of text to launch the interactive experience. The groundbreaking Interactive News initiative by the Ledger Dispatch allows readers to use their smartphones to "see" trigger images in the newspaper and access a deeper level of content. 13, 2018 /PRNewswire/ - In a dramatic move that promises to reinvigorate newspapers' revenues while delighting their readers, a Northern California paper is harnessing augmented reality technology to bring its pages to life.
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